Sureset Living & Hospitality
(Kufri Himachal)
About Us
For over three decades, Sureset Group has been at the forefront of India’s evolving business landscape, successfully establishing and managing ventures across diverse industries. With a strong foundation in finance, infrastructure, construction, and hospitality, the company has played a crucial role in shaping strategic growth stories.
Sureset’s deep understanding of the Indian economy, coupled with its extensive network, has enabled it to provide unparalleled expertise in real estate and business expansion. Backed by a history of delivering high-value projects, Sureset remains committed to excellence, innovation, and precision in every endeavour it undertakes.
SURESH SETH
MANAGING DIRECTOR,
SURESET LIVING & HOSPITALITY
Founder’s Vision
Suresh Seth, the driving force behind Sureset, has built a legacy of business acumen, strategic foresight, and entrepreneurial excellence. Born into a family of business owners, his journey began with an innate understanding of leadership and responsibility. After completing his education in commerce from Delhi University and Hotel Management from the esteemed Pusa Institute, he embarked on a dynamic career in hospitality, serving dignitaries such as the Prime Minister of India and the Queen of England.
His expertise extended beyond hospitality, as he successfully spearheaded RaghoRaj, one of Delhi’s most renowned retail businesses, before transitioning into real estate development. With an eye for precision and a commitment to quality, he has led large-scale commercial and residential projects, leasing spaces to industry giants such as Tata, Bata, and Naukri.com.
Today, his vision is deeply embedded in Sureset, ensuring that every project reflects the highest standards of integrity, innovation, and financial prudence.
Leadership
A dynamic entrepreneur, Ritu Grewal brings a wealth of experience across retail, travel, hospitality, and wellness. Starting her career managing RaghoRaj, her family’s renowned garments store, she later launched her own successful distribution company, Tinsel Joy. Her passion for travel led her to a role as Sales Manager at TUI, where she gained international exposure in luxury experiences.
Beyond business, Ritu is a certified yoga instructor, specializing in elderly care and holistic well-being. Currently, she is overseeing the development of a luxurious 40-room boutique property on Golf Course Road, Gurgaon, ensuring world-class design and hospitality. As Director of Sureset Living & Hospitality, she leads the company’s hospitality operations, shaping elevated, guest-centric experiences with her refined expertise.
RITU GREWAL SETH
DIRECTOR,
SURESET LIVING & HOSPITALITY
MURALI MENON
ADVISOR,
SURESET LIVING & HOSPITALITY
Leadership
With over three decades of expertise in luxury hospitality development, Murali Menon brings invaluable strategic and technical leadership to Sureset Living & Hospitality. His career spans pivotal roles at ITC Hotels, where he rose to VP – Technical Operations, Projects, and EHS, and Intercontinental Hotels Group, where he led Technical Services for South West Asia, overseeing landmark projects across India, Nepal, Sri Lanka, Bangladesh, and Pakistan.
Murali specializes in project development, design & engineering, and project management, ensuring seamless execution from concept to completion. His advisory role encompasses forming high-caliber project teams, selecting world-class architects and consultants, and integrating sustainable design principles to elevate the project’s long-term value. His meticulous planning and industry foresight are instrumental in shaping Sureset’s Kufri estate into a benchmark for ultra-luxury mountain retreats.
Leadership
With over three decades of experience in architectural design and planning, Ar. Sushil Sharma is a distinguished name in luxury hospitality, institutional, and residential projects across Himachal Pradesh. As the Principal Architect of Sushil Sharma Associates, he has shaped landmark developments, from boutique resorts to large-scale institutional campuses, blending modernist sensibilities with regional influences.
Empanelled with Himachal Pradesh Tourism, PWD, and Town & Country Planning, his firm specializes in creating contextually responsive, aesthetically refined spaces. Notable projects include JW Marriott Shimla, Radisson Kufri, Tarika Jungle Retreat Chail, and Himalayan Circuit DPR for Himachal Tourism.
For Sureset Living & Hospitality’s Kufri project, Ar. Sharma brings his signature expertise in master planning, sustainable design, and high-altitude architectural innovation, ensuring a timeless retreat that harmonizes with nature while delivering world-class luxury.
AR. SUSHIL SHARMA
LEAD ARCHITECT,
SURESET LIVING & HOSPITALITY
A Sanctuary Above the Clouds – The Kufri Retreat
Imagine waking up to the crisp mountain air, surrounded by ancient Deodar forests and snow-capped peaks that stretch beyond the horizon. A place where time slows down, and luxury is redefined by nature’s grandeur. The Kufri Retreat by Sureset isn’t just a getaway —it’s an exclusive alpine sanctuary, designed for those who seek privacy, indulgence, and an escape into the extraordinary.
Positioned at one of the highest vantage points in Kufri, this ultraluxury hideaway spans four pristine acres, offering a blend of bespoke hospitality, private residences, and an immersive nature experience. Flanked by the majestic Mahasu Peaks and a lush apple orchard, this development is poised to become the most coveted retreat in the Himalayas.
Why Kufri? Why Now?
Luxury mountain retreats are no longer just a trend—they are the future of high-end real estate and hospitality. With Kufri emerging as the next big name in experiential luxury, this project presents an opportunity that is as rare as it is rewarding.
Located within a short distance of Taj Theog and The Wildflower Hall, The Kufri Retreat will stand as a new benchmark in secluded, natureimmersed luxury living.
Project Highlights – A First-of-its-Kind Retreat in Kufri
A Location Unlike Any Other
- 400 feet of road frontage on the prime Bekelti Road, ensuring exclusivity and accessibility.
- Height of the project is nearly 8000 ft above the sea level.
- Nestled in the lap of Deodar forests and apple orchards, with breathtaking views of the Mahasu Peaks.
Ultra-Luxury Hospitality & Private Residences
- A 80-room luxury resort, curated to match the grandeur of the world’s finest mountain retreats.
- 12 private, one-bedroom cottages, designed as natureimmersed sanctuaries with stunning mountain vistas.
- 4 bespoke, six-bedroom estate bungalows, crafted for the elite seeking the ultimate retreat experience.
Exclusive Design & Architectural Brilliance
- Venetian-inspired glasshouse lounges offering panoramic sunrise and sunset views.
- Infinity water features, gazebos, and walking trails designed to blend seamlessly with the landscape.
- Elegant attic-styled accommodations, optimizing space within the four-floor building limitation.
An Unmatched Nature-Integrated Experience
- On-site apple orchards where guests can experience seasonal harvesting.
- Curated nature walks, yoga decks, and wellness zones, bringing tranquility to the doorstep of every guest.
- Natural water source within the property, ensuring sustainability and exclusivity.
Seamless Connectivity & Accessibility
- Strategically positioned with three exclusive access points, ensuring smooth connectivity from key locations.
- Direct approach from Mashobra, providing a scenic drive through the hills..
- Easy access via the National Highway (Kuri), linking the estate to major urban hubs.
- Convenient entry from Bekelti Road, ensuring effortless arrival for guests and residents alike.
A Fully Approved Luxury Development
- Government approvals secured (Town & Country Planning, PWD, Forest, Electricity Tourism, and Revenue clearances).
- Ready for immediate development, reducing regulatory delays.
A Rare Opportunity in Luxury Hospitality
- Total Project Cost: ₹80 Cr apx. (including highend interiors and bespoke design).
- Phase 1 Construction Timeline: Block 2 development set to begin by March 2025.
- Rising Demand: The growing luxury hospitality segment in Himachal is witnessing 30%+ YoY growth, with increased demand for boutique and experiential stays.
- Competitive Edge: Unlike mass-market resorts, The Kufri Retreat offers a private, nature-immersed experience, giving it a distinctive advantage in the high-end hospitality segment.
FRONTAL FACADE OF BLOCK 1 WITH DOUBLE HEIGHT LOBBY
6 BEDROOM COTTAGE AESTHETIC
Project Viability & Profitability
Located in Kufri, a pristine part of Shimla—India’s historic summer capital, this luxury estate is uniquely positioned to generate high returns year-round. Unlike many properties in the region that rely solely on summer tourism, our estate receives snowfall every winter, transforming it into a sought-after winter wonderland. This dual-season appeal ensures consistent footfall across all months, catering to high-net-worth travelers seeking exclusivity, nature, and luxury.
Projected Revenue Calculation
Total Keys: 125
Average Room Rent: ₹30,000 per night
Estimated Occupancy: 60%
Projected Daily Revenue
= 125 rooms × ₹30,000 × 60%
= ₹22.5 lakhs per day
Projected Monthly Revenue (assuming 30days)
= ₹22.5 lakhs × 30
= ₹6.75 crore per month
Projected Annual Revenue
= ₹6.75 crore × 12
= ₹81 crore per year
This revenue model excludes additional income streams from F&B, event spaces, wellness services, and bespoke experiences, further increasing profitability. The strategic location, all-season appeal, and premium pricing position the estate as a high-yield luxury investment opportunity.